Vimal Sumbly joins TVS Motor Company to head premium two wheeler business

Vimal Sumbly joins TVS Motor Company to head premium two wheeler business

TVS Motor Company has roped in Vimal Sumbly, previously APAC region head of Royal Enfield and former head of Triumph India, as head of its premium two-wheeler business.

Sumbly will drive TVS’ new range of premium motorcycles and scooters that are currently under development and help the Chennai-based company sharpen its focus on the high-end bikes, people aware of the development told ET.

Over the last decade and a half, Sumbly has worked on various premium brands including Bajaj (Pulsar), KTM, Triumph and Royal Enfield. He had quit Royal Enfield in February.If the two-wheeler market leader Hero MotoCorp is known for its mass market products, Honda Motorcycle & Scooters for its prowess in scooters, and Bajaj Auto for its premium range of bikes, TVS is perhaps the only two-wheeler maker to have managed to create a mark across segments – right from mopeds and scooters to mass market two-wheelers and electric two-wheelers. Now, it needs a sharp focus on premium bikes to graduate to the next level, people cited earlier said.TVS Apache has grown from strength to strength over the years, helping the company corner about 25% of the mainstream premium (150-350 cc) segment, or upgraders motorcycle market in the country, but its attempt with 310 RR has been slow.

Sumbly’s role would not only be to drive the Apache brand to the next level but also realise the absolute potential of bikes TVS co-developed with BMW, which has had a modest response so far.Sumbly, who was previously the India head of British motorcycle maker Triumph, had joined Royal Enfield in 2018. There he was projected to take charge of the national sales operation from company veteran Shaji Koshy, who was set to retire then. He, however, was made the Asia-Pacific head instead.

Since Sumbly took charge, Royal Enfield’s Asia Pacific business grew multi-fold, helping it sell about 10,000 units and earn a revenue of over Rs 250 crore from the region in 2021. He had helped the company set up an assembly base in Thailand, which has now become a critical pillar of the globalisation strategy of the Bullet maker.

As the head of premium two-wheeler business of TVS, Sumbly’s responsibility will not be limited to the domestic business alone, but he is expected help TVS expand its global business, the sources said. Exports already account for a third of the firm’s total volumes at more than one million units in 2021-22.

Courtersy : Economic times