PATA and India to jointly promote Travel for LiFE in Asia-Pacific region

PATA and India to jointly promote Travel for LiFE in Asia-Pacific region

Pacific Asia Travel Association (PATA) and India will work together to expand Travel for LiFE initiative across Asia Pacific region. 

India hosted 46th edition of Pacific Asia Travel Association (PATA) Travel Mart 2023 from Oct 4 to Oct 6 at the International Exhibition-cum-Convention Centre (IECC), Pragati Maidan, in New Delhi.  

Travel for LiFE initiative was showcased by the Ministry of Tourism, Government of India across all the events and it generated huge interest from international travel trade community. 

PATA Mart is one of the major international trade exhibitions catering to the tourism sector and it serves as a platform for trade interactions between global buyers and sellers.    

It may be recalled that New Delhi Leaders’ Declaration 2023 during G20 summit under India’s Presidency noted the launch of “Travel for LiFE” and supported the development of smart destinations that are responsible and sustainable. Travel for LiFE, a sectoral programme initiated by the Ministry of Tourism, aligns with the philosophy of the Mission LiFE.

Mission LiFE (Lifestyle for Environment) was formally launched by Indian Prime Minister on 19th October 2022, in the presence of the UN Secretary General António Guterres, at the Statue of Unity, Ekta Nagar, Gujarat. \

It is a global mass movement led by India urging individuals and communities to act for protection of the environment against the effects of the climate change.
Ministry of Tourism is working with all the stakeholders in tourism ecosystem including the State Governments, Industry, Destinations and Tourists to make Travel for LiFE a mass movement.

Travel for LiFE Program will position India as leader in promoting sustainable and responsible tourism and using tourism as a vehicle for achieving Sustainable Development Goals by 2030.

The physical version of the PATA Travel Mart was held after a hiatus of three years due to the COVID-19 pandemic.