Direct-to-home (DTH) service provider Tata Play (earlier knows as TataSky) has started beaming of television channels from its dedicated GSAT-24 satellite which it has leased from Indian space agency ISRO. 

The inauguration ceremony was held at Tata Play’s Broadcast Centre in New Delhi. “Currently Tata Play has 600 channels. With the inclusion of ISRO satellite, it would be able to transmit 900 channels benefitting the general public. It is the culmination of Prime Minister Narendra Modi’s vision of privatisation and establishment of NSIL, which for the first time launched a demand based satellite in collaboration with Tata Play. These channels would now be available all across the country, including the hilly North-East and Andaman & Nicobar islands,” said Information & Broadcasting Secretary Apurva Chandra.

GSAT-24 was specifically launched for Tata Play in June last year, which will help increase its carrying capacity to 900 channels and cover the length and breadth of the country including far-flung places like Andaman Nicobar and Lakshsdweep islands.

GSAT-24 heralds India’s successful entry into the Demand Driven Mission segment. 

NewSpace India Limited (NSIL) has collaborated with Tata Play and launched GSAT-24 satellite in June 2022. 

ISRO's commercial arm NSIL (New Space India Ltd) had partnered with Tata Play, a joint venture between Tata Group and Rupert Murdoch-owned 21st Century Fox.  , incorporated in March 2019, the NSIL is a Central Public Sector Enterprise (CPSE) under the Department of Space (DOS) and is the commercial arm of DOS. The entire satellite capacity on-board GSAT-24 is leased to its committed customer Tata Play.

GSAT-24 is a 4-tonne 24-Ku band communication satellite built by ISRO only to cater to the requirement of Tata Play's DTH application needs.