National Mission for Clean Ganga gets registered in Guinness world records


The first day of Ganga Utsav (The River Festival 2021) witnessed the registration of National Mission for Clean Ganga (NMCG) in the Guinness Book of World Records for recording the highest number of photos of handwritten notes that were uploaded on the social media platform in an hour on the very first day of Ganga Utsav 2021.

Ganga Utsav 2021
5th edition of Ganga Utsav, event to celebrate the glory of river Ganga, virtually started with fun and festivities. The festival will celebrate the glory of river Ganga as well as other rivers of India.

About Ganga Utsav
Ganga Utsav is celebrated by the National Mission for Clean Ganga, which is implemented by the National Ganga Council (NGC). It is a three-day festival, promoting engagement of the stakeholders. It also encourages public participation. The event is celebrated through storytelling, folklores, dialogues with eminent personalities, quizzes, music & dance performances and displaying traditional art forms, exhibitions & photo galleries.

What is the purpose of Ganga Utsav?
Ganga Utsav is celebrated with the objective of connecting different people to rejuvenate the river. It seeks to solve the sensitive ecological issues through conversations.

Where is Ganga Utsav celebrated?
The Ganga Utsav is celebrated across the banks of the river. For instance, in Prayagraj, it is celebrated at the confluence of River Ganga & River Yamuna. In Ujjain, it is celebrated on River Shipra.

Key Takeaways
• It was registered in the Guinness Book because record numbers of photos of handwritten notes were uploaded on Facebook in an hour.
• The Ganga Utsav event was organised to raise awareness on Ganga rejuvenation as well as to provide impetus to the reach of the event.


Share