The Ministry of Tourism is organizing the 11th edition of International Tourism Mart at Shillong, Meghalaya from 21st to 23rd November 2023.

The International Tourism Mart is an annual event held by the Ministry in one of the North Eastern States on rotation basis.

The three-day event will provide a platform for North Eastern stakeholders to interact with their counterparts from both within the country and overseas markets. An approximate number of 100 delegates including domestic and international, would be participating in the event.

The earlier editions of this Mart have been held in Guwahati, Tawang, Shillong, Gangtok, Agartala, Imphal, Kohima and Aizwal . Shillong will be hosting this event for the second time, since its inception

The event will include an exclusive session dedicated to business meetings between local North Eastern stakeholders and domestic and international buyers. The eight North Eastern States would present the updates on their new destinations as well as new opportunities in their States.

Further, in order to take forward the Travel for LiFE, a sectoral programme initiated by the Ministry of Tourism, under the ageis of Mission LiFE, Ministry is working with all the stakeholders in the tourism ecosystem including the State Governments, Industry, destinations and tourists. Travel for LiFE Program is envisaged to position India as a leader in promoting sustainable and responsible tourism and using tourism as a vehicle for achieving Sustainable Development Goals by 2030. This Mart also upholds the action points formulated by MoEF for organization of national and international Conferences.