Jagriti Mascot: The Department of Consumer Affairs (DoCA) has launched “Jagriti”, a mascot for empowering consumers and generating awareness of their rights.
About Jagriti mascot:
- Jagriti mascot shall be shown along with tagline “Jago Grahak Jago” in all its media campaigns.
- The two are new synonymous with young aware consumers and bring sharp focus to consumer rights knowledge and movement.
- Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights and addressing solutions to the problems faced by the consumers.
- The “Jagriti” mascot will be used to generate consumer awareness about various themes of the Department.
The Themes include -
- Provisions of Consumer Protection Act 2019,
- Hallmarking,
- National Consumer Helpline toll free number 1915,
- Provisions of weights & measures Act,
- Decisions of the Central Consumer Protection Authority and
- Testimonials by consumers on grievance redressal.
Aims of ‘Jagriti’ Mascot:
- To strengthen consumer awareness campaign presence in digital and multimedia
- To Reinforce a strong young and informed consumer as the top consumer rights awareness recall brand.
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