Centre launches Paalan 1000 National Campaign & Parenting App


Paalan 1000 National Campaign & Parenting App: Union Minister of State for Health Bharati Pravin Pawar recently launched the Paalan 1000 National Campaign and Parenting App in virtual mode as part of the Early Childhood Development Conclave.

Key Highlights:

  • It was virtually launched by MoS Health in Mumbai, Maharashtra.
  • While Launching the Paalan 1000, Bharati Pravin Pawar said that India has taken rapid strides in reducing child mortality since 2014 from 45 per 1000 live births to 35 per 1000 live births in 2019.
  • The Campaign focused on development of children in the first two years.
  • It will provide caregivers with practical advice on things to do in their everyday routine and will help solve the doubts of parents.
  • The first 1000 days establish a solid platform for a child’s physical, mental, emotional, cognitive and social health.

The campaign focuses on the 6 principles -

  1. Maximize Love,
  2. Talk & Engage,
  3. Explore through Movement and Play,
  4. Read and Discuss Stories,
  5. Mother’s Engagement with the Child while Breastfeeding and
  6. Managing Stress and Staying Calm.

Key Points about Paalan 1000 National Campaign & Parenting App:

Paalan 1000 National Campaign- Journey of the First 1000 Days’, focuses on the cognitive developments of children in the first 2 years of its life.

The campaign also includes early years training for families, parents, and caregivers along with services that meet basic needs of the families.

The programme is aligned with the mission of the Rashtriya Bal Swasthya Karyakram (RBSK), emphasizing responsive care and focusing interventions on the first 1000 days.

PAALAN 1000 parenting app will provide caregivers with practical advice on what they can do in their everyday routine and will help resolve the various doubts of parents and will direct our efforts in the development of a child.

The app consists of several resources and materials that can help resolve various doubts of parents related to the development of the child.

About Rashtriya Bal Swasthya Karyakram (RBSK):

  • The Rashtriya Bal Swasthya Karyakram (RBSK) was launched by the Ministry of Health & Family Welfare, Government of India, under the National Health Mission (NHM).
  • RBSK is an innovative and ambitious initiative, which envisages Child Health Screening and Early Intervention Services, a systemic approach of early identification and link to care, support and treatment.
  • It is one of its kind programme designed to enhance children's overall quality of life and enable all children to reach their full potential.
  • Also, to provide comprehensive care to all the children in the community.

This program involves screening of children from birth to 18 years of age for 4 Ds-

  1. Defects at birth,
  2. Diseases,
  3. Deficiencies and
  4. Development delays,

Under this programme, the 0 - 6 years age group will be specifically managed at District  Early  Intervention  Center  ( DEIC ) level  while  for  6 -18  years  age  group,  management  of conditions  will  be  done  through  existing  public  health facilities.

Definition of Child Mortality:

  • Child Mortality is defined as the probability of children’s death between birth and 5 years of age.
  • It is expressed per 1,000 live births.


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