Centre constitutes AVGC promotion task force

11 Apr,22 12:58 pm
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AVGC Promotion Task Force: The Ministry of Information and Broadcasting has constituted an Animation, Visual Effects, Gaming and Comics (AVGC) Promotion Task Force to promote the AVGC sector in the country.

Key Highlights:

  • Headed by I&B Secretary Apoorva Chandra, the task force will submit its first action plan within 90 days.
  • This sector will aid in the creation of jobs, market development, and the promotion of diverse activities in order to expand the global reach of the Indian industry.
  • According to I&B Ministry, the country’s AVGC industry has the potential to be the torchbearer of Create in India and Brand India.
  • India has the potential of capturing 5% of the global market share in this sector by 2025.

Composition of the task force:

  • The AVGC promotion task force will be headed by the secretary, of the Ministry of Information and Broadcasting.
  • It comprises the Secretaries of the Ministry of Skill Development and Entrepreneurship, the Department of Higher Education, Ministry of Education, the Ministry of Electronics and Information Technology and the Department for Promotion of Industry and Internal Trade.
  • The AVGC promotion task force also includes the State Governments of Karnataka, Maharashtra, and Telangana.
  • The task force also has representation from heads of education bodies such as the All India Council of Technical Education, National Council of Educational Research and Training and representatives of industry bodies like Media and Entertainment Skills Council (MESC), the  Federation of Indian Chambers of Commerce and Industry (FICCI) and, Confederation of Indian Industry (CII).

Mandate:

The Terms of Reference of this newly constituted task force include:

  • Framing a national AVGC policy.
  • Recommend a national curriculum structure for this sector's graduate, post-graduation, and doctoral courses in this sector.
  • Facilitate skilling initiatives in collaboration with vocational training centres, academic institutions, and the industry.
  • Boost employment opportunities
  • Facilitate promotion and market development activities to extend global reach of Indian AVGC Industry
  • Enhance exports and recommend incentives to attract Foreign Direct Investment (FDI) in AVGC sector.

Background:

  • Earlier, Union Finance Minister Nirmala Sitharaman had announced the creation of AVGC promotion task force in the Union Budget 2022-23.

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